BIGtheme.net http://bigtheme.net/ecommerce/opencart OpenCart Templates
Home / Reviews / Marketing Management by Philip Kotler 14th Edition

Marketing Management by Philip Kotler 14th Edition

Marketing-Management-by-Philip-Kotler-14th-EditionReview on Marketing Management by Philip Kotler 14th Edition: Marketing Management by Philip Kotler 14th Edition is the best marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. This book also help Internal Auditors who performs Internal audit of Marketing Department of any Organization.

About the Author

 

Table of Contents:

Part 1: Understanding Marketing Management

Chapter 1. Defining Marketing for the 21st Century

Chapter 2. Developing Marketing Strategies and Plans

Part 2: Capturing Marketing Insights

Chapter 3. Gathering Information and Scanning the Environment

Chapter 4. Conducting Marketing Research and Forecasting on Demand

Part 3: Connecting with Customers

Chapter 5. Creating Long-term Loyalty Relationships

Chapter 6. Analyzing Consumer Markets

Chapter 7. Analyzing Business Markets

Chapter 8. Identifying Market Segments and Targets

Part 4: Building Strong Brands

Chapter 9. Creating Brand Equity

Chapter 10. Crafting the Brand Position

Chapter 11. Competitive Dynamics

Part 5: Shaping the Market

Chapter 12. Setting Product Strategy

Chapter 13. Designing and Managing Services

Chapter 14. Developing Pricing Strategies and Programs

Part 6: Delivering Value

Chapter 15. Designing and Managing Integrated Marketing

Chapter 16. Managing Retailing, Wholesaling, and Logistics

Part 7: Communicating Value

Chapter 17. Designing and Managing Integrated Marketing Communications

Chapter 18. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Chapter 19. Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Part 8: Creating Successful Long-Term Growth

Chapter 20. Introducing New Marketing Offerings

Chapter 21. Tapping into Global Markets

Chapter 22. Managing a Holistic Marketing Organization

You can also download Marketing an Introduction 13th Edition by clicking here.

About shaheer asim

Leave a Reply

Your email address will not be published. Required fields are marked *