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Marketing Management 15th Edition By Philip Kotler & Kevin Lane Keller: Marketing is a process of selling products and services. It enables communication of a new product to the target audience and consumers. Marketing itself has markedly emerged as a science. In every business, marketing holds a key role.

Principles of Marketing 16th edition is another book on marketing. Gary Armstrong and Philip Kotler are the book authors. Marketing an Introduction is also written by both authors jointly. Published under Pearson, the 16th edition is a revised and expanded text. It explains the in-depth procedure of marketing strategy.   Principles …