Marketing Management 15th Edition By Philip Kotler & Kevin Lane Keller:
Marketing is a process of selling products and services. It enables communication of a new product to the target audience and consumers. Marketing itself has markedly emerged as a science. In every business, marketing holds a key role. Because business administration cannot be done smoothly without marketing. It is important to get specialization of their degrees in marketing. Many marketing books have been written by authors on the marketing management. This post reviews review and highlights a popular marketing book by Philip Kotler and others. Which is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing practice and theory.
Marketing management 15th edition highlights the latest tools and techniques of marketing currently in practice. Appendix and glossary at the end of the book is also helpful for students. This book urges the reader’s mind to think in depth and to create new ideas. Graphical presentation of the both the marketing books is excellent. So, marketing management offers deep insight of marketing strategy to its readers.
An advance eBook on marketing is the best way to understand through 5th edition of Marketing management. Which gives insights to the more experienced readers and students. Which is the Philip Kotler’s most and highly demanded book. It has 8 parts and 22 chapters. The major topics of the book are..
- Understanding Marketing Management
- Capturing Marketing Insights
- Connecting with Customers
- Building Strong Brands
- Shaping the Market Offerings
- Delivering Value
- Communicating Value
- Creating Successful Long-term Growth
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